Black Women Resting | CreatEscape Ent.

MULTIMEDIA PRODUCTION FOR A CAMPAIGN ROOTED IN REST

CLIENT

Cultivate Vibrance

LOCATION

New York, NY

PROBLEM

Cultivate Vibrance, a wellness brand for Black women in leadership, was launching a heartfelt campaign called Black Women Resting. The project aimed to center rest, healing, and faith—but they needed a creative agency to bring the vision to life across multiple mediums. From video production to social media content, they were seeking a strategic partner to lead with empathy, excellence, and intention.

iMPLEMENTATION

Project Management

Creative Direction

Video Production

Photography

Digital Storytelling

Marketing

Communications & Brand Design

SOLUTION

CreatEscape stepped in as Executive Producer to manage the full scope of the campaign’s creative production. We brought together a dream team of videographers, editors, and designers to film five visually rich podcast episodes designed for YouTube and audio streaming platforms. We crafted the campaign's brand identity, developed social graphics, animated reels, and designed a companion workbook to deepen audience engagement. Every detail—from set styling to post-production edits—was infused with care, clarity, and creativity.

VALUE DELIVERED

The result was a beautifully-executed multi-platform campaign that not only captured the heart of Black Women Resting but expanded its impact. The episodes sparked meaningful conversations, the visuals inspired community, and the marketing strategy helped the message reach beyond Cultivate Vibrance’s immediate audience. With CreatEscape’s creative leadership, rest became more than a message—it became a movement.